Comics Pre-Order Forms

My first Diamond-distributed graphic novel will appear in Previews next week (yay!)

I'm terrified of the all the promotional legwork I'm going to have to do, and during a season when everyone is largely preoccupied with the holidays.

One thing I'm curious about, has any of you, as a creator, disseminated a pre-order form or coupon for customers to fill out and give to their LCS? 

Has any of you used them as a customer or do you know someone who has?

I'm thinking of putting one together for FAKE EMPIRE, but I wonder if it's worth my time. Any thoughts on the subject in either direction would be greatly appreciated.

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