Starting an Indiegogo/Kickstarter for a new Webcomic
Hello everybody,
I have a question in which I was hoping to garner some feedback from.
I'm drawing out a plan for a new webcomic to be launched this summer, and am debating with myself whether it's a good idea to publish an Indiegogo campaign a few weeks before the launch of the website to generate some startup funding, generate some interest, and to introduce this new webcomic to the world. Keep in mind, I basically have no prior audience or fan base and this is a completely new webcomic that will be going up. We're taking steps to insure that we have a very funny and relatable script, well-designed website, and a specific target audience, so if anyone can offer their helpful advice about launching Indiegogo campaigns based around new webcomics and how successful they can be, it would be greatly appreciated!
I know big, established webcomics have had huge success with their campaigns such as Looking For Group, the Oatmeal, and SMBC, but I've never really heard anything about new, unestablished webcomics being successful with campaigns to help launch their own webcomic from scratch, which is why I'm posting this new discussion.
Thanks!
Nathan Bowler
W: http://superandom.com
I have a question in which I was hoping to garner some feedback from.
I'm drawing out a plan for a new webcomic to be launched this summer, and am debating with myself whether it's a good idea to publish an Indiegogo campaign a few weeks before the launch of the website to generate some startup funding, generate some interest, and to introduce this new webcomic to the world. Keep in mind, I basically have no prior audience or fan base and this is a completely new webcomic that will be going up. We're taking steps to insure that we have a very funny and relatable script, well-designed website, and a specific target audience, so if anyone can offer their helpful advice about launching Indiegogo campaigns based around new webcomics and how successful they can be, it would be greatly appreciated!
I know big, established webcomics have had huge success with their campaigns such as Looking For Group, the Oatmeal, and SMBC, but I've never really heard anything about new, unestablished webcomics being successful with campaigns to help launch their own webcomic from scratch, which is why I'm posting this new discussion.
Thanks!
Nathan Bowler
W: http://superandom.com
Comments
Once you've built up momentum, you'll be able to reconsider the Indiegogo thing. But set a fixed goal - plain old "getting paid to continue doing that webcomic" just doesn't sound as pledgeworthy as, say, "making a movie of this".
Also, Eric's analysis is very helpful! Thanks for your advice and tips. Much appreciated!
-Nathan
For something that isn't affiliated with education, like your webcomic, building that core audience is going to be key for viral promotion. They will help spread the word, and also allows you to build a database to reach out to with assets for that viral promotion. The more people know about your project, the more likely it will be successfully funded.